We all know that people love to search about health issues or needs online nowadays. A study by Pew Internet & American Life Project found an average 80% of internet users had searched about a health-related topic. Of course, some of this is self-diagnosis, but that doesn’t mean you can’t still use it to bring new patients to your practice.
When it comes to health, many people feel more comfortable seeking help online. So, whether you’re an orthodontist, physician, or behavioral health professional, this is the ideal place to drum up new interest or reinforce a personal referral.
The chances are that you already knew that. What you might not know is how to go about it in the right effective ways. Agora Company can help you convert these online touches to new patients with web-based marketing. As a general rule, though, you can get off the ground by sticking to these basics –
A dynamic website
A quality website is a must for any business, and healthcare is no different. To make sure this brings in new patients, you need to spend plenty of time here or hire someone else to do that for you. Focus on things like mobile responsiveness, and make sure that your content is as resourceful and interesting as possible. For the sake of new site visitors and to help your practice to be relevant and easily found, you may even want to include a blog on your page. Within, you can provide general information for anyone researching different options, needs or conditions. The increased relevance this can bring will also help with search engine optimization (SEO). That’s essential for new patients as it ensures that you rank highly on sites like Google. Given that a survey by Hitwise found that 68% of consumers start online mobile health research on a search engine, that could prove invaluable.
Of course, you wouldn’t be making the most of online capabilities if you didn’t also use digital advertising opportunities. While a website is only useful if people are on it, advertisements will be there for everyone to see and will send them to your site from many different places. Whether you opt to pay for spots with Google, Facebook, or any other site, you can bet that this will increase new patient intake no end. Even better, online advertisement allows you to retarget patients who have previously searched about health. You could use geotargeting to make sure that your ads land with people in your local area. That increases your chances of hitting the mark with this marketing method exponentially.
Of course, we couldn’t finish this article without also discussing social media. Having a steady social media presence can go a considerable way towards spreading the word about your practice. It allows you to appeal to the astounding 57% of patients who choose medical treatment based on social media presence alone. You can use your accounts to post regular, interesting information which can lead to patients who would never have found you otherwise. Additionally, specific demographic audiences can be targeted with your brand, services and information to further increase your online interaction and resourcefulness.
As you can see, modern technology provides you with the tools you need to increase your patient base. All you need to do is implement them, or partner with Agora Co to do it for you!