We serve healthcare, banking and several other industries. One of the main commonalities is that content is crucial for business marketing. Content is what makes up ‘the message’ on multiple platforms where your business exists (web, social media, print, etc.). Content needs to be fresh, relevant, and should speak to your target audience. ‘The message’ can be transmitted via copy content, video, graphics, collateral, or any other means of transmitting your brand and offerings.
Recently we came across a well written column about content generation. A shout out to Matthew McLaughlin for this narrative from a business owner’s perspective about content and its vital nature:
Good content is part of an overall strategy. Today’s marketing methods allow us to develop strategies in partnership with our clients and carry that message to specific demographics in efficient, measurable ways that bring results.