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The ol’ shotgun approach to marketing

We walked into our new client’s office for our meeting about his advertising budget.  As an independent business owner, we knew that his marketing expenditures were not ten of thousands per month.  As he began to share with us where his ad dollars and commitments...

‘Blog’ is a marketing onomatopoeia of sorts

Yes, it is a strange word that rolls off of your tongue oddly, an onomatopoeia of sorts, especially when it contains strange or useless information.  Unfortunately, many blogs do.  When it comes to relaying your message to your target market (i.e. Marketing), you want...